Pop-up Galleries

An image from Banksy's pop-up gallery show in LA

Pop-up galleries are a byproduct of recessionary times. Empty commercial spaces seem more attractive when there’s art displayed and landlords can make some money even if the space is rented only for a few weeks or months. Last October, even the New York Times published an article about the stronghold that pop-up galleries (which started in the UK) are having in NYC, check it out: http://www.nytimes.com/2009/10/13/nyregion/13galleries.html

The lounge I created for Alex Charriol (the day before the opening party)

Another angle of the lounge

Also, the genius and brilliant documentary “Exit Through the Gift Shop” explores not only the phenomenon of Street Art (which is a topic for another post) but also some of the most famous pop-up galleries, one by the British Street artist, Banksy and the other one by the French Mr. Brainwash, whose show in LA was successful beyond precedent and who also has enjoyed a large crowd of visitors in NYC with his “Icons” installation in the Meatpacking District which will run until the end of May.

Mr. Brainwash "Icon" show in the Meatpacking District

More Mr. Brainwash in NYC

As mentioned in another post, last week, I had the opportunity to host a private preview for Alex Charriol and his “Human Flow” exhibit and to be part of his venture while setting up a pop-up gallery on East 27th Street and which will run until May 15th. It was an amazing experience on all fronts. First, because of the vision that Alex had with a cavernous but humongous 5,500 sq. ft space with the highest ceilings one could ever imagine and the beauty he created installing his art. Second, because of the idea that I had to design a seating area for him that was completely different from the space itself; instead of doing something modern or industrial or minimalist, I designed a baroque lounge with antique pieces and old furniture that looked fabulous, created tension and at the same time harmonized really well with the exhibit bringing some warmth to the incredibly big space. Third, I loved Alex’s idea of throwing such a big party with jazz-fusion musicians that were completely irreverent while mixing and mingling with the crowd. The whole thing came together to be so chic and so special, I can’t be nothing but happy and grateful for the opportunity.

Charriol's pop-up gallery.  Photo by Mark Iantosca for Guest of a Guest.

Charriol's pop-up gallery. Photo by Mark Iantosca for Guest of a Guest.

Charriol's pop-up gallery. Photo by Mark Iantosca for Guest of a Guest.

Charriol's pop-up gallery. Photo by Mark Iantosca for Guest of a Guest.

Given the times we are living in I believe that pop-up galleries are not only here to stay but they will expand and reach other hot markets including places such as Berlin and Barcelona, providing an outlet for new and emerging artists. A few treasures can be found in pop-ups as well, so when you know of a pop-up in your town, go and see what they have to offer, you may be pleasantly surprised!